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College of Art holds a seminar entitled "design anthropology, transformational design and participatory innovation: overview and future trends"

Writer: Reviewer: Time: 2019-11-07 04:44:13 Clicks:

On the morning of November 7, professor Wendy Gunn, a scholar of Jinshan from Jiangsu University, gave a lecture entitled "Design Anthropology, Transformational Design and Participatory Innovation: Overview and Future Trends" to the faculty and students of the school of arts. The lecture was hosted by dean Han Rong and translated by Mr. Guo jiang from the department of industrial design.


Professor Wendy GUNN is an adjunct professor (research type) in the school of art, design and architecture (MADA) at monash university, Australia, one of the world's top 100 and one of Australia's top eight, and adjunct professor in the laboratory of emerging technologies at monash university. Professor Wendy GUNN holds a master's degree in social anthropology (1996) and a doctorate (2003) from the university of Manchester, and her post-doctoral (2002-2005) research project at the university of Aberdeen in Scotland focuses on the interrelationship between human perception of creativity and skill. In recent ten years (2005-2017), professor GUNN as associate professor, department of the university of southern Denmark and senior research director, she and her team carefully planning and create "studio" SPIRE open plan, all based on the theory of modern anthropology design imagining all kinds of industrial experiments with Denmark organic union, real field validation studies across domains and across departments. A number of meaningful design anthropology projects have been organized, combining multi-level teaching and research. In Denmark, she still focuses on how to integrate knowledge (cognition) of different subjects, analyzes and summarizes innovative ideas applicable to the current diversified cognitive situations. In other words, dealing with team design practices that are multidisciplinary and multi-domain in the real world.


In this lecture, professor GUNN starts from the three aspects of "Design Anthropology, Transformational Design and Participatory Innovation", and illustrates with her previous real research cases. Anthropology professor GUNN said, "design" is the most important feature of interdisciplinary cooperation of people in different disciplines under the background of how to understand each other, and to use his established in Belgium "through the design to improve the quality of hospital air" research project as an example, discussed in the project: multidisciplinary methodology integration research, design, how to use based on the results of the study later in the design practice. In addition, professor Gunn emphasizes the important concept of design anthropology as the reconstruction of the "relationship between concepts", and gives a detailed explanation with the example of his doctoral program (reconstruction of the social coordination between large energy companies and private residential power providers). Design anthropology extends the scope of design to the whole social scene, constantly asking whether the design work (or creational activity) we are engaged in will lead to the overall change of social form. As an emerging discipline (Carnegie Mellon university), "transformational design" extends the temporal and spatial dimensions of design to the long-term development of society, focusing on social sustainability, such as service design and social innovation, GUNN said. In terms of transformational design, the case given by professor Wendy is related to People's Daily life. It studies people's dynamic indoor climate change during a day, and emphasizes that air, as an important medium of human perception, is often ignored by architectural engineers. And the bodily data of human perception are often not captured by engineers' meters. Professor finally Wendy by "how to use biotechnology to improve hospital indoor air quality" participatory innovation of teaching case study tells the story of interdisciplinary collaboration can lead to potential design innovation, participatory design emphasizes the common creation and common design analysis and democratic participation, this is the Nordic design can win reputation at the design stage of a major bright spot and essence.


As one of the pioneers of the discipline of design anthropology, professor Wendy Gunn introduced the three concepts of design anthropology, transformational design and participatory innovation to our faculty and students with specific and detailed cases. The research ideas and methods used in the project made the teachers and students deeply realize that the anthropological research is challenging but significant, and the trend of dematerialization of design will push the design activities to a more essential and broader world. Compared with the traditional design method, design is no longer a single person's research, but tends to co-create, participatory research. The teachers and students here have a further understanding of anthropology and the future development trend of design, and benefited a lot. In the last question-and-answer session of the lecture, a number of graduate students proposed various academic problems they encountered in the research process according to the contents of the lecture. Professor GUNN discussed and communicated with the students, and solved them one by one, indicating the direction for the students' follow-up study.


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