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GRADE 16. ART SCHOOL OF UJS CORPORATE IMAGE DESIGN

Writer: Reviewer: Time: 2019-10-19 00:12:23 Clicks:

“This topic is the visual image system design of art college. Corporate image design is a traditional course of visual communication major. This year is the first year of bilingual course construction.”


Tutor: ZHU ZHE


GROUP1:



The group's brand image design revolves around "unique, cool", in order to show the college is always young, always on the road spirit appearance, we derived slogan: independent and keep fresh. For this reason, we selected three elements for design: photography, skateboard and graffiti. And from the above elements developed a short film shooting, posters, auxiliary graphics and a series of programs.


GROUP2:


The theme line of this group is from four different places through their respective efforts to finally meet in the art college of jiangsu university. From the exam-oriented thinking in high school to the innovative thinking in college, the process is finally constructed into a style of comparison before and after, and the collision of different thoughts with different personalities will eventually release innocence and liberate nature. By doing some interesting things in various places, the school of art can be brought into people's view more vividly.


GROUP3:


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This group of signs to the characteristics of the academy of art red wall as the main body, through the classic front oblique 45 degrees, looking up at the academy of art picture extraction elements: the red wall will be summed up as red trapezoid; The buildings around the red wall are summarized as red line frames corresponding to the red wall; The red in the red wall is extracted and generalized to obtain a representative red. The appearance and color of art college are highly generalized, while the image and characteristics of the college are preserved.


GROUP4:


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The design idea of this group comes from the concept of "art planet", which USES different planets to symbolize different majors. VI manual is the guide manual for starship sailing.

Convey passion, sunshine and independence. Video also expresses the students' persistence and firm belief in their dreams to the audience by describing the ideological struggle of the protagonist before entering the college.


GROUP5:


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The LOGO of the school of art is composed of A simple initial design pattern, cleverly assembled into "S" and "A", giving each triangle A black outline around it, so that it becomes coherent and orderly. But the triangle is not a sharp edge, but a smooth arc connection, showing the active and enthusiastic side of the art school.


GROUP6:


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The poster of this group uses the effect of paper folding. The paper of different colors is folded into the shape of the art college, which represents the colorful of the art college. The fragmented color blocks in the poster are taken from the folding effect in the dynamic logo, which reflects that we are all members of the art college family.

As a junior, they went through three winters and two summers, and finally got a little longer skills. Those who be about to enter 4 big they, will face more challenge and opportunity, when the hope graduates, it is art sea lives a flower, gorgeous dazzing.

In the production of this topic, the students tried their best to express their deep feelings for the school of art. It is the graduation season, and they hope to resonate with all the teachers and students.



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